Dedicated to strategically helping companies open new markets and increase revenue.

LET’S WORK TOGETHER AND FIND A PATH TO NEW REVENUE AND STRONGER MARKET AWARENESS.

/ ADVISORY SERVICES

Looking to launch a new product or expand into new markets? We can help you save time and money with our insights and expertise. Schedule a call today.

/ TAILORED COMBINATION

We offer custom-made go-to-market solutions that are tailored to your unique needs. This can include a combination of the above services as well as additional aspects based on your needs.

/ SALES SPRINTS

We provide a hands-on approach to capturing new clients in new markets. We will work as an extension of your sales and business development team without disrupting your core business or investing in a team to bring on new business, demonstrate scale, and capture vital intel.

/ NEW MARKET VALIDATION

We help you validate your new product or market expansion by developing hypotheses, testing, and iterating until you find product-market fit.

MEET WENDY

Wendy Erikson, the Managing Director of Adjacent Markets, is a seasoned professional specializing in driving market expansion and fostering strategic partnerships between the education and industry sectors. With over 20 years of experience, Wendy possesses exceptional strategy and execution skills in navigating the dynamic landscapes of education institutions, workforce development organizations and industry.

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